Running a business is a juggling act; there are so many different aspects that have to be attended to, and you can never be certain that you are running at optimum efficiency. One area that needs careful attention is that of how you take payments; are you already taking card payments? The fact remains that many businesses do not – mainly through concerns about the cost – but they really should be, and here are a number of reasons why.
Firstly, it’s known that consumers like to pay by card; it is convenient and quick, and also safer than carrying large amounts of cash. So, by offering card payment options, you are encouraging people to shop with you, rather than at a competitor close by. Secondly, it’s known that many millions of people carry at least one debit or credit card in the USA alone; that’s a colossal customer base to be missing out on. Also, research has shown that consumers are more likely to spend more money when paying by card, by as much as 20%; that’s a potential sales increase you cannot afford to be missing out on!
Let’s take a closer look at credit card readers, and how you can get up and running quickly.
The modern smartphone is a fantastically capable device, and you can now turn any mobile or tablet into a payment terminal. How do you do this? You need a device called a SmartSwipe credit card reader. It’s a small device that plugs into your phone or tablet – plus the attendant software – and it is used just like a swipe terminal you will find in any retail outlet. The advantage of this system is that if you are a tradesman who takes payments on the move, for example, you can take payments anywhere you are, at any time. It’s clever technology, and it’s surprisingly affordable.
Indeed, the best POS solutions are those that are versatile and often portable; for example, check out Merchant Account Solutions – market leaders in the field of point of sale and credit card solutions in the US – and you’ll find they have systems designed that are tablet based, and that do not need complex and expensive equipment to facilitate them. This is the way forward in card payment, and it’s a fast-moving market with constant development.
Get Up and Running
If you are already taking card payments it is worth checking out www.MerchantAccountSolutions.com for the very latest developments in the market. In particular, you need to know that wireless technology has made this area an entirely different playing field, and you are advised to get on it as soon as you can. The very latest systems provide increased levels of efficiency not just for you but for your customers, so will enhance brand loyalty in an instant.
With Merchant Account Solutions, they can get you up and running with the very latest POS solutions quickly and at sensible rates, so why not have a chat with them now, and get yourself into the 21st century.